Vishma Mistry is the founder of Mistry of Words – A copywriter, brand designer and coach.
Born and raised in the UK, Vishma grew up surrounded by a rich literary heritage, from Shakespeare to the Brontë sisters. You could say her love for words began here, and the roots have only grown stronger.
While her career began in marketing, she quickly discovered her true calling. After leaving a job, without a job (due to circumstances), she took the powerful step of embarking on the journey towards becoming an independent copywriter and brand designer.
In April 2024, Vishma had a stroke and discovered that she too carries the genetic diseases (MELAS Syndrome). Since then, she is rebuilding Mistry of Words, with a fresh spin and has also started a platform, to raise awareness and advocate, for the life-threatening disease.
You had a stroke back in 2024 and discovered that you have a rare genetic condition. How do you keep showing up when life throws tough curveballs at you?
I’m a believer in positive thinking and have a natural knack for not giving up.
Over the years, at different stages of life, I’ve experienced a lot. Losing my mum at a very young age, then seeing my sister fight through the illness and lose her and then my brother, along with all of the career ups and downs.
In all of it, though, I attribute the resilience I have to my father. He’s taught me the spirit of staying strong and keeping on going.
As a marketing specialist turned copywriter, what do you think are some of the most significant industry shifts you’ve observed in the last decade?
The biggest shifts I have noticed, more so in the past two years, is the takeover of AI. Many businesses have adopted AI to create a lot of the copy and run marketing through AI. In turn, reducing human creativity and reducing the value of the craft. Consequently, impacting the industry as a whole.
What are your thoughts on AI and its role in shaping our future?
AI is a great efficiency tool – more like a good assistant. But that’s all it is.
There’s no denying that that is where the future is heading. Currently, many consumers are wise to notice what is authentic and what has been generated. However, the greater the uptake, the more it may mean a dimensioning of the human craft and intelligence. Studies are already showing the reduction in the creative parts of the brain in those using AI regularly.
What would you say to someone who is aspiring to be a storyteller/copywriter?
Listen to your gut instinct and follow that dream. Also note, while in this ever-changing industry, you’ll have to keep on adapting, it’s important to stay authentic and hone your natural creativity.
Do you have a life mantra? If so, what is it and why did you choose this mantra to live by?
I guess I don’t just have one. The few that come to mind are:
- Where there’s a will, there’s a way.
- Never give up. There’s always something better on the other side.
- Just live every day to its fullest.
- Everything happens for a good reason.
I guess a lot of the life mantras I live by stem from the various life experiences I have had. And there’s no better teacher and guide than life itself.
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